Our Work: Happy HR case study
Happy HR Case Study
Conversion Strategy • Website Development • AI Automation
Redesigning the digital experience to increase lead quality, boost conversions, and automate sales workflows.
Project overview
Happy HR wanted a website and funnel system that turned visitors into high-quality leads, reduced manual work for their sales team, and improved overall conversion efficiency.
We implemented a full website rebuild, a conversion strategy, and AI-powered automation to ensure every lead was captured, qualified, and followed up automatically.
Challenges
Inefficient lead capture and follow-up workflows
Low lead quality and inconsistent qualification
Outdated website UX that caused drop-offs
No automation to support inbound/outbound sales
Our approach
Brand redesign
We redesigned the brand and iconography to suit the new modern UI/UX of the new HR platform.
Conversion-focused website redesign
We rebuilt the website to guide users naturally through the sales journey, increase trust, and encourage action.
Funnel structure, messaging & UX optimisation
Optimised user flows, copy, and calls-to-action to increase engagement and reduce drop-offs.
AI-powered inbound & outbound chat
Automated lead qualification, routing, and follow-ups to ensure no opportunity was lost.
Automated lead routing & CRM integration
Connected workflows directly to the CRM to improve speed-to-lead and visibility for sales.
Deliverables
- New modern brand and icons.
- High-converting website and landing page design & development.
- Optimised funnel structure, messaging, and UX.
- AI chat and voice systems for automated inbound and outbound lead management and delivery.
- Automated lead routing, follow-up sequences, and workflows.
- CRM integration for improved sales tracking and efficiency.
What we delivered and results
Conversion-focused website redesign & development
Modern, high-performance site optimised for clarity, trust, and action that had a 21% higher conversion rate.
Funnel structure, messaging & UX optimisation
Streamlined user journeys and refined messaging to drive engagement and significantly higher conversion rates.
Inbound technical chat bot
Leading to better customer support outcomes with a 97% close rate leading t: leading to 58% demo booking increase on inbound chat.
Outbound sales voice caller
This outbound bot delivered qualified leads for sales consultants that had a 82% conversion rate.
AI-powered automation
Automated lead qualification, routing, and follow-ups 24/7. Ensuring every lead is nurtured and responded to quickly and efficiently leading to admin reduction of over 2.7 hours per day per employee.
CRM integration for sales visibility & speed-to-lead
Full visibility into pipeline and faster sales handoffs leading to 35% less admin time for management reporting.
Ready to supercharge your business with increased conversion & AI automation?
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